Project Archive

1 Zhukov

The building at 1 Prospekt Marshala Zhukova was originally constructed in the 1970's and represents a typical Sovietstyle factory. Our challenge was to  create an identity and brand platform that capitalises on the revitalised building's strengths and positions 1 Zhukov as an attractive and affordable proposition for local SME’s looking to buy or lease space outside of Moscow's second ring road.

Our intention was to create dynamic sense of brand that draws from the vast character and heritage of the building and to make it an attractive destination where businesses can base themselves and have the flexibility to grow.

The 1 Zhukov brand marque is a symbol of strength and solidity. It’s form is directly referenced from the buildings front elevation. The roof detail, which derives from the refurb of the development, gives a clear nod towards the buildings factory heritage and also creates the form of the number 1 which becomes apparent when rotated vertically.
The Zhukov letters have been set in Heron Serif Condensed Bold, a steadfast and no-nonsense slab serif typeface inspired by industrial, machine made letters.
The colour palette picks up on the buildings contemporary industrial aesthetic. The primary colour palette references the exposed materials in the construction and bright coloured accents in the building’s interior. The secondary palette is cooler and picks up on the interior design and fit out of the office space.


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