Project Archive


Emirates Aluminium Company (EMAL) is a strategic joint venture between aluminium producer Dubai Aluminium Company (DUBAL) and Mubadala Development Company (MUBADALA).

We were commissioned by Action Impact to work on this joint venture and develop a corporate video with a twist. Together we created a loveable CG character that takes us on a journey within an aluminium world... We were responsible for bringing the character to life to demonstrate the many uses for aluminium within our daily life. We specifically wanted to give him a local flavour and make him proudly Middle Eastern, but with a western twist.



We Deliver Intelligent Content with Creative Thinking.

  • Intelligent + Innovative

    Strategy is at the heart of our production process. By bringing creative minds together with production specialists we generate innovative new solutions that cross the boundaries of various traditional media.

  • Independent + International

    From our studios in London and Abu Dhabi, we operate in the UK, MENA and CIS regions. We work in a variety of sectors, ensuring our content is always culturally informed and audience-appropriate.

  • Collaborative + Meticulous

    Our dedicated in-house production teams (Design, Digital, Image and Motion) share ideas and transfer knowledge. We work to brief and strive for perfection in both concept and execution.