Project Archive

Packington Square

Assembly was asked to create a new overarching brand identity for the Packington Square development in Islington, London. The brief also encompassed a full range of CGI visuals and marketing materials for print and digital channels, as well as the on site hoardings and the creation of a marketing suite.

An identity that directly referenced the location in the attractive postcode N1 and resembled a quality hall mark was developed using a bracketed square, a visual device that was employed to highlight aspects of the development throughout the marketing campaign. 

The campaign helped generate pre-launch interest to such an extent that launch day reservations exceeded the agents targets by more than 200%.


We Deliver Intelligent Content with Creative Thinking.

  • Intelligent + Innovative

    Strategy is at the heart of our production process. By bringing creative minds together with production specialists we generate innovative new solutions that cross the boundaries of various traditional media.

  • Independent + International

    From our studios in London and Abu Dhabi, we operate in the UK, MENA and CIS regions. We work in a variety of sectors, ensuring our content is always culturally informed and audience-appropriate.

  • Collaborative + Meticulous

    Our dedicated in-house production teams (Design, Digital, Image and Motion) share ideas and transfer knowledge. We work to brief and strive for perfection in both concept and execution.