The Bower Interactive

A first for London’s commercial property market, we used the game engine Unreal to activate Helical's Old Street development. Philip Turner, Associate Director at architect AHMM, says this is so good you can move through the space like you're really there.

Whilst visitors to the marketing suite can explore the The Bower using an Xbox controller on a big screen, online viewers get their own immersive 360 VR tour experience on their smartphones or desktops via our VR platform.

Animations and CGIs can also be quickly and efficiently created from the real time model, saving time and money for further marketing materials. 


Bright ideas. Brilliant execution
Assembly Studios is a global creative agency, solving our clients’ challenges with bright ideas and brilliant execution.

  • Collaborative + Meticulous

    Collaborative + Meticulous

    Our dedicated in-house production teams (Design, Digital, Image and Motion) share ideas and transfer knowledge. We work to brief and strive for perfection in both concept and execution.

  • Independent + International

    Independent + International

    From our studios in London and Abu Dhabi, we operate in the UK, MENA and CIS regions. We work in a variety of sectors, ensuring our content is always culturally informed and audience-appropriate.

  • Intelligent + Innovative

    Intelligent + Innovative

    Strategy is at the heart of our production process. By bringing creative minds together with production specialists we generate innovative new solutions that cross the boundaries of various traditional media.

Show Me Your Reels...

  • Showreel


  • Virtual Reality

    Virtual Reality

  • Interactive Models

    Interactive Models

  • Media Table

    Media Table

  • Augmented Reality

    Augmented Reality

  • Exhibition Design

    Exhibition Design

  • Property Showreel

    Property Showreel