Perfection in property marketing

What are we striving for?

Have you spent a disproportionate amount of time on social media during the pandemic like we have?

If so, you may have noticed a fairly seismic backlash to the prevalence of photo editing online. So we have to ask, is this push for a more real, unedited aesthetic online something that could creep in to real estate marketing? We think it might do and here’s why…

Thoughts #byAssembly
Virtually perfect – but is it real?

For years in our industry, we’ve been chasing perfection. CGIs can be beautiful and perfect, but are they realistic?

The Luxury Property Forum
Delivering perfection – the importance of design management

Consultant SP3 London debates with LPF how Design Management plays a pivotal role in the delivery of a perfect super-prime property development.