If so, you may have noticed a fairly seismic backlash to the prevalence of photo editing online. So we have to ask, is this push for a more real, unedited aesthetic online something that could creep in to real estate marketing? We think it might do and here’s why…
Perfection in property marketing
What are we striving for?
Have you spent a disproportionate amount of time on social media during the pandemic like we have?
For years in our industry, we’ve been chasing perfection. CGIs can be beautiful and perfect, but are they realistic?
Consultant SP3 London debates with LPF how Design Management plays a pivotal role in the delivery of a perfect super-prime property development.