Why property though?
Why property though?
Why property though?
Why property though?
But why is this so important for the property industry in particular? Because our audiences are looking for an experience – we are asking them to make some major life decisions here – where to live, where to relocate their business and base hundreds if not thousands of employees. They need to really feel the space, experience the ambience, explore the nooks and crannies. Moving content provides the opportunity to tell a story and build an emotional connection through narrative.
Interactive tools such as VR and gaming software allow consumers to actively explore a 3D environment which doesn’t yet exist on their own agenda, mimicking a real life viewing if you like, but from the comfort of their own home or even via mobile devices in the palm of their hand. This type of 3D content can have a dramatic effect on customer behaviour, its far more likely that they will give their precious time to your development when they feel emotionally connected and when they have a sense of autonomy and self-driven process that only interactive 3D tools can provide.
Now is the time…
Pre COVID people were already engaging with digital media all day every day – the pandemic has only amplified the need to engage online with people in this way. We’ve lost the VIP launch event, the topping out ceremony, we will see less marketing suites and there is very limited international travel. Whilst of course these things will return as soon as possible, they perhaps may no longer be the norm or a pre-defined property marketing formula that we all follow to the letter. So why not embrace the more digital 3D tools, engage with customers via social channels and let them explore your development in their own time and on their own terms – ground breaking right!?
