A symbol of Bangladesh’s achievements and ambitions, Dhaka Tower is set to be the latest landmark for the country. We worked closely with Shanta Holdings and OMA to bring this monumental project to market through a considered integrated marketing campaign.
We began with naming the project and creating a brand that reflects the architectural connection to Bangladesh’s heritage. This strong, bold brand was applied across a full suite of marketing materials including interactive tools, Blueprint, website, CGIs/VRs and films.
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